Chapter 4 of Loyalty 3.0 is all about the relationship with the customer. Building deeper and more meaningful relationships with customers can greatly benefit a business. Paharia describes the traditional route of Loyalty programs and money back programs are not as able to impact as interactive and personalized programs. This reminds me of what…

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In the book Loyalty 3.0 by Rajat Paharia, there are examples of loyalty in a business and the benefits that it plays. In chapter one titled “May You Live in Interesting Times” we learn the importance of building a relationship with clients so there is a deeper connection rather than a transactional relationship. This…

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Chapter 2 of Loyalty 3.0 by Paharia is called “Whoever Figures out Motivation Wins” This chapter emphasizes that human motivation is one of the biggest fuels for figuring out loyalty. The author defines motivation as any external or internal factor that is pushing someone to continue to be interested in something. According to BusinessDictionary.com,…

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