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Blog #6
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There are many things I took away from reading the book The Relationship Economy by John R. DiJulius. This book signified the importance of building relationships in customer service and the professional realm. I gained a lot from this book and agree with a lot of the topics discussed. One concept discussed in this…
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Blog #5
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Chapter eight and nine are focused on affiliate loyalty, a type of loyalty between the customer and the company that creates a sense of belonging and community, creating an emotional response. One thing that Chapter 8 emphasizes is the importance of good structured loyalty programs. A well built loyalty program can make the customer…
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Blog #4
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Chapter 4 of Loyalty 3.0 is all about the relationship with the customer. Building deeper and more meaningful relationships with customers can greatly benefit a business. Paharia describes the traditional route of Loyalty programs and money back programs are not as able to impact as interactive and personalized programs. This reminds me of what…
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Blog #1
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In the book Loyalty 3.0 by Rajat Paharia, there are examples of loyalty in a business and the benefits that it plays. In chapter one titled “May You Live in Interesting Times” we learn the importance of building a relationship with clients so there is a deeper connection rather than a transactional relationship. This…
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Blog #2
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Chapter 2 of Loyalty 3.0 by Paharia is called “Whoever Figures out Motivation Wins” This chapter emphasizes that human motivation is one of the biggest fuels for figuring out loyalty. The author defines motivation as any external or internal factor that is pushing someone to continue to be interested in something. According to BusinessDictionary.com,…